About Justine Whittern

I’ve earned my living as a writer since 1995, and I have organised and written press campaigns that have produced press cuttings worth millions of pounds. Is there something in your business that would make good news? I can turn it into a press release or feature that your target publications will want to use because it’s newsworthy and well written.

I’ve covered local newspaper stories, business to business (B2B), automotive, motorsport, farming, scientific and technical subjects. I’ve written copy for PR companies and national publications, as a freelance and in employed positions. I spent nine years producing thousands of successful press releases on behalf of a network of motor dealers, fast fit centres and authorised repairers, and was press officer for a championship-winning rally team. I worked in the press office of a national conservation charity in the UK, handling press queries and producing press releases and web copy, and most recently, have written and edited copy for an international business school.

Earlier in my career, my photos appeared in national magazines; my experience as a reporter and photographer gives me great insight into what makes a great press photo. As a result, my detailed photo briefs and directions to professional photographers have resulted in page-grabbing pictures.