News and Press Releases

Most readers pick up a newspaper, magazine or trade publication for the news content, so appearing in the news pages means you company maintains a positive profile amongst readers who won’t look at paid-for advertisements.

I can find something in your business with the potential to make news, then turn it into a press release or feature that target publications will want to use in their news pages because it’s ‘newsworthy’ and well written. I can write press releases to suit trade publications or local newspapers.

Many press releases fail to make it into print because they sound like adverts. Busy journalists and news editors have better things to do than re-write other people’s badly-written stories – they just move on to the next press release in their in boxes. Instead, I will suggest techniques and tips to turn your marketing ideas into proper news stories.